About Next Play.
Welcome to NEXT PLAY Strategies. I’m AJ Milder, a seasoned business professional with over 22 years of experience specializing in industrial and healthcare portfolios. Throughout my career at renowned organizations such as 3M and Solventum, I have had the privilege of contributing to the success of over 40 new product launches, each presenting its unique challenges and opportunities.
My extensive journey has taken me to more than 50 countries, enriching my understanding of global markets and diverse cultures. This international experience has not only honed my skills in product development and marketing but also deepened my commitment to delivering innovative solutions that meet the needs of customers and stakeholders alike.
I founded Next Play Strategies. I thrive on collaboration and believe that building strong relationships is key to successful product launches and business growth. My passion for innovation drives me to continuously seek out new ideas and develop strategies that create value in every project I undertake.
AJ Milder brings several unique insights from his international experience in product development and marketing:
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Global Market Understanding:
With experience in over 50 countries, AJ has a deep understanding of diverse markets and cultures, which is crucial for effective product development and marketing strategies.
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New Product Launch Expertise:
AJ has contributed to the success of over 40 new product launches, providing valuable insights into creating comprehensive launch plans and timelines.
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Adaptability:
His experience across multiple countries has honed his ability to adapt strategies to different market conditions and cultural contexts.
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Multi-channel Marketing Knowledge:
AJ's extensive experience has given him expertise in developing effective multi-channel marketing and sales funnels across various international markets.
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Cross-industry Insights:
Having worked in industrial and healthcare portfolios, AJ can bring diverse perspectives and innovative approaches to product development and marketing strategies.
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Strategic Planning Skills:
His international experience has enhanced his ability to conduct thorough market research and competitive analysis on a global scale.
These insights enable AJ to offer a unique, globally-informed perspective on product development and marketing strategies, which can be particularly valuable for businesses looking to expand internationally or launch products in diverse markets.
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